Product Packaging
3D Boxes | Flat Inserts | Hang Tags & Various Accessory Packs
Creating and manipulating dielines, packaging renders, pack-outs, and trade-show mockups.
QUL Skincare - Packaging, Dielines & Concepts
QÚL Skincare is a small local start-up company that brought me on as their in-house senior graphic designer to create all of their brand standards, packaging guidelines, packaging, and marketing materials along with daily SOP’s.
Deliverables: To streamline all artwork in creating the brand standards for all aspects of the business. Create packaging and all marketing materials to meet the newly established standard.
QÚL is part of KUL Inc. and Skin Experts. Products currently being sold under Skinexperts.com
QULbluu Beauty & Wellness - Packaging Concepts
Concept packaging and dielines for the QÚLbluu line of QÚL Pure Quality. This project was just in the preliminary concept phase and never took off.
Deliverables: Create a new “bluu” line for QÚL that would be sold in mainstream markets such as Target. From the concept of logo design, packaging renders, and dielines to investor presentations.
Infantino - Packaging & Brand Look
A collaborative In-house Infantino Project to create the new “Sleep Line” Style Guide concept keeping in line with the current Infantino Branding Standards.
Deliverables: Creating icons, patterns, and backgrounds, choosing fonts, colors and creating mood boards. for the new line including selecting photography styling. Applying new brand to product packaging. You can see the more on the Branding Kit here
Infantino Packaging Mockups
Hand-drawn line artwork of all Infantino Packaging types. This was used in SOP’s for size, style, and material references. Drawn in Illustrator as vector images.
Disguise Inc - Packaging & Costume Art
While working at Disguise Inc, a leader in the Halloween industry, I had the pleasure in working with various licenses such as Disney. Hello Kitty, My Little Pony, Hasbro and Dreamworks. See costume artwork and details here.
Deliverables: Packaging, Dielines, Photo retouching. Packaging mockup prototyping and building using licensor approved artwork standards and guidelines.
Hasbro Toy Company - Packaging
I worked with Hasbro as one of their in-house production / graphic designers on the “Fur Real Friends” and “Baby Alive” teams.
Deliverables: Photo retouching, photoshoot art direction, packaging layout, design, and concepts. Packaging mockup prototyping and building using their existing brand standards.
